MK Lighter Packaging

When working with retailers like Walmart, HEB, Menards and AutoZone I created constants updates to packaging (blister cards, display boxes, tray stickers) to maintain brand visibility and consistency, yet adding useful elements. For example highlighting refillable feature more prominent on the card, or adding image of flame type to let customer see product in action.

One of the challenges was a Zippo shape lighter that customer overlooked because it was not clear what exactly it is, I worked on having a packaging with open cap to ensure product is clearly visible.