MK Lighter Trade Show Booth

For NACS Retail Show in Chicago me and my team worked on creating concept and design of individual elements for the booth. In the process of collaboration with booth vendor oversees we found ways to customize their existing booth model to fit our brand identity and needs. Elements include: overall layout, overhang banner, banner for the main wall, features and comparison charts to inform visitors about upgrades in products and their main competition edge. All elements were created with sales team in mind to help them convince their clients and raise awareness about products.